Capture Opt Ins
Capturing Opt ins
The most effective way to get contacts to opt in to text messaging is to market/advertise texting numbers. Determine every possible entry point that contacts can share their mobile phone number to receive "personal or important" text updates.
- Initiate an e-mail blast to notify contacts of the ability to opt in for text updates. See sample email.
- Keep the inquiry cards simple, fun, and to the point. See sample inquiry card.
- Update social media pages with your virtual phone number.
"Text your Career Counselor Jackie xxx-xxx-xxxx for job updates in your major."
"Text your Admissions Counselor xxx-xxx-xxxx for updates on your admissions status."
- Update your email signature with your virtual phone number.
- Update your online application to include language for opting in to text messaging.