MMS Best Practices

Sending MMS

Using Multimedia Messaging Service, or MMS, (images and gifs) gives you the ability to send more engaging messages to your contacts by adding more personality and/or information in your text message.

Ways to send a MMS

When sending an MMS to contacts, you still want to make sure that what your sending is relevant to your conversation/relationship with them. It's a great way to send them more information that maybe doesn't make sense written out in text message (example: flyer, blank form(s), maps).


  • Congratulate contacts on their acceptance to your college/university!

  • Image of the campus map or picture of the location for an upcoming event
  • Image of a flyer for upcoming events
  • Send Alumni a picture of the new building when asking for donations
  • Send image of Alumni weekend events/schedule

Ways NOT to send a MMS

Keep information confidential!

  • Do not send confidential information via image. Filled in forms and/or documents that contain contact information (SSN, Grades, Credit Card information etc..) should not be sent.

Stick to meaningful text messages.

  • Do not send MMS to bulk contacts for things such as holidays. If you send holiday gifs or images to contacts, you are at a higher risk of contacts opting out of messages as it's not relevant to their conversation with you.

MMS is not punctuation!

  • Do not send every message with an image or gif. MMS cannot guarantee the order of the message(s) based on the provider so there is a chance it doesn't make sense. It will also make it very difficult to follow along in the conversation when there are images with every message.
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