MMS Best Practices
Using Multimedia Messaging Service, or MMS, (images and gifs) gives you the ability to send more engaging messages to your contacts by adding more personality and/or information in your text message.
Ways to send a MMS
When sending an MMS to contacts, you still want to make sure that what your sending is relevant to your conversation/relationship with them. It's a great way to send them more information that maybe doesn't make sense written out in text message (example: flyer, blank form(s), maps).
- Congratulate contacts on their acceptance to your college/university!
- Image of the campus map or picture of the location for an upcoming event
- Image of a flyer for upcoming events
- Send Alumni a picture of the new building when asking for donations
- Send image of Alumni weekend events/schedule
Ways NOT to send a MMS
Keep information confidential!
- Do not send confidential information via image. Filled in forms and/or documents that contain contact information (SSN, Grades, Credit Card information etc..) should not be sent.
Stick to meaningful text messages.
- Do not send MMS to bulk contacts for things such as holidays. If you send holiday gifs or images to contacts, you are at a higher risk of contacts opting out of messages as it's not relevant to their conversation with you.
MMS is not punctuation!
- Do not send every message with an image or gif. MMS cannot guarantee the order of the message(s) based on the provider so there is a chance it doesn't make sense. It will also make it very difficult to follow along in the conversation when there are images with every message.