Choose a Segment Type

What are Segments?

Segments are groups or lists of contacts that can be set as recipients in a text message. By including multiple contacts in a segment, outreach can be more streamlined and effective, allowing you to reach more contacts with the same message at the same time.

There are two types of segments you can create in the Cadence platform:

  • Identifier-Based Segments
  • Criteria-Based Segments

To begin the process of creating a segment, the first step is to determine if you already know which contacts you want to include, or if you would like to find out which contacts to include by using search criteria. 


Identifier-Based Segments

If you know the contacts you want to include, the best approach would be to manually create a segment using an identifier. These segments allow you to enter in either contact IDs or mobile numbers to identify which contacts will be in the segment.
Overall, Identifier-Based Segments:
  • Require you to know which specific contacts you want to include.
  • Require a separate data source/file containing either StudentIDs/ContactIDs or Mobile Numbers.
  • Are always "static segments" or in other words, do not automatically update when contact data changes.
  • Can be edited by adding/removing specific contacts.
To get started with an Identifier-Based Segmentclick here.

Criteria-Based Segments

If you do not know which specific contacts to include, the best approach would be to create a Criteria-Based Segment. These segments allow you to utilize a simple boolean-style search to query the Mongoose database and generate a group of contacts matching your conditions/criteria.
Overall, Criteria-Based Segments:
  • Allow you to enter in conditions/criteria to determine which contacts are included.
  • Can be set to Auto-Update, always using the most recent contact data to automatically determine who is added/removed from the segment.
  • Can be saved as static segments that can be edited by adding/removing specific contacts.
To get started with a Criteria-Based Segmentclick here.
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