What is the recommended length of a text message?

Text messages sent in Cadence have a hard stop at 306 characters. 

Note: Anything over 306 characters will look overwhelming on a mobile phone screen. We recommend keeping the message between 160-200 characters.


Why is there a limit on the number of allowed characters?
1. Carriers could recognize lengthy text messages as spam and temporarily block your phone number. Carriers such as AT&T, Sprint, Verizon, T-Mobile, etc., have a responsibility to their customers to protect them from potentially harmful content or spam messages.
2. Students might not receive it well (i.e., they are less likely to read the message and be receptive to it if it looks like an essay on the screen).
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