What is the recommended length of a text message?

Text messages sent in Cadence have a 306 character limit. 

Note: Anything over 306 characters would look overwhelming on a mobile phone screen. Overall, we recommend keeping the message between 160-200 characters.

Why is there a limit on the number of allowed characters?
1. Carriers could recognize lengthy text messages as spam and temporarily (or sometimes permanently) block your phone number. Carriers such as AT&T, Sprint, Verizon, T-Mobile, etc., have a responsibility to their customers to protect them from potentially harmful content or spam messages.
2. Contacts might not receive it well (i.e., they are less likely to read the message and be receptive to it if it looks like an essay on the screen).
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