Campaigns - Reporting

Overview

Campaign reports provide a detailed view of outgoing and incoming message activity is available for each campaign. Campaigns are shared across all users and admins within a team and any user/admin can view the campaign report.

More information on creating and using campaigns as well as campaign best practices.

Important information:

• Messages received from contacts are automatically tracked as replies if they are received within 24 hours of an outgoing campaign message
• All of the numbers displayed in the report are reflective of all campaign activity - not just messages sent and received by the current user
• The campaign report does not display contact data or incoming message text however, you can use the "Export" option for more detailed information. 

Filtering your Campaign Report

Each Campaign report has a date filter that allows you to view Campaign metrics for the selected date range. The "Export" option will provide a .csv file contact data and incoming message information for the selected date range.

Below you'll find a break down of each metric that is captured in the Campaign report.

Total Contacts Reached

Reply Rate

Total Number of Replies

Average Number of Replies by Contact

Contact Reply Time, Grouped

Replies Per Contact,Grouped

Message Counts

Note: When filtering messages to 24 hours, you will see a breakdown per hour of message activity.