Campaigns - Best Practices
Campaigns allow you to track and report on activity related to a particular group of text messages. To get the most out of Campaigns be sure to follow these best practices.
1) Be Simple and Clear
2) Be Consistent
3) Active vs Archive
If a campaign is no longer relevant, be sure to make it inactive by archiving it. This will remove the possibility of it being selected in error and will simplify the list of active campaigns on the compose page.
4) Edit vs New
5) Keep Conversations Properly Tagged